Media Advocacy & Relations

Media advocacy is a way to influence decision-makers through the media outlets that matter to them, such as newspapers, radio, television, newsletters, journals, magazines, and even the newer social media, like blogs, Facebook, and Twitter. Good media advocacy is very effective.

Our job is to get our point-of-view across through media coverage that exposes a problem we seek to fix; spotlights a solution we seek to implement; celebrates one of our advocacy allies – while tying into our advocacy goals; or challenges one of our opposing forces.